Giftelle: Personalized Gifting. Simplified.
An intuitive platform for discovering meaningful gifts without the stress.
↳ Target Audience
Busy individuals looking for curated and thoughtful gift options.
↳ Problem
People often struggle to find unique, thoughtful gifts quickly due to time constraints and overwhelming choices.
↳ My Role
I led the full UX process—from research to UI design to visual branding and handoff.
↳ Who is the client?
Internal / Personal Project
↳ Step 1: Research
Conducted surveys and interviews to uncover user frustrations in gift shopping. Competitor audit and persona creation informed direction.
↳ Step 2: Planning
Mapped out key user flows and defined core features that supported a personalized gift discovery experience.
↳ Step 3: Prototyping
Designed high-fidelity wireframes and interactive prototypes in Figma, incorporating user feedback after usability tests.
↳ Step 4: Refinement
Iterated visual design, typography, and interaction based on peer and mentor feedback, then prepared developer handoff assets.
↳ Final Results
↳ My 3 Main Takeaways
- #1 — Personalization is key—users prefer fewer but more relevant options.
- #2 — Clear visual hierarchy dramatically improves engagement.
- #3 — Early testing helped me avoid major usability pitfalls.